Customer orientation should be at the heart of every company's corporate philosophy, strategy and operational management. Service companies in particular must be interested in customer orientation and customer loyalty. They live from their customers and personal customer contact and face considerable competition. In a time when products and services can be requested online, personal contact and thus customer orientation must be given exorbitant importance. Of course, every customer is individual in their socialization and needs. But to recognize the customer's wishes in time and to convert them into own market services is not easy. To adjust each of your company services to the needs and to fulfil them requires an extraordinary management performance.
In the 21st century, the customer/guest also always demands direct performance. We are talking about B to B! You have to know and recognize your customer better and better, because the success of your house goes only about every single guest.
Customer orientation must be understood as a system that reflects the entrepreneurial, organizational, strategic and operational performance of the company.
A seminar hotel or a house that also wants to host conferences must meet many requirements. They should have the appropriate premises. These rooms need the, not only technically, right equipment and the appropriate comfort.
Is your house conveniently located in the city or is the connection to your house well developed? Can we reach you by bus and train or do we need a vehicle in any case?
Is your staff able to accompany a conference competently in gastronomic questions and in the use of the offered and desired technology? How is your basic organisation in the house and how do you and your staff react to special requests? Experienced organizers and conference guests have high expectations, especially with regard to equipment, furnishings and service.
Modern companies can no longer do without professional marketing. Because the competition is fierce. So stand out! Market-oriented company management is no longer conceivable without a view of the medium and long-term development of relevant markets. We would like to create your own marketing concept with you, choose the right advertising strategy and give you the tools to market yourself skilfully in the media.
You have an outstanding company, unique products/services and courteous employees. To continue to succeed, you need to keep communicating that to your guests. But is your message getting through to your guest? Perception is very subjective and so is understanding a message. So it is with pricing. Does your guest understand why they need to take this price and not another? Does your guest have a sense of the products you use, your staffing levels and your fixed costs?
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